Booking Application

Redesigning a mobile booking application to reduce friction in the booking flow and improve conversion rates through simplified user journeys.

The Challenge

The mobile booking application experienced high drop-off rates during the booking flow. Users frequently abandoned bookings at the filtering stage and checkout. Analytics revealed confusion around pricing, unclear availability information, and too many steps required to complete a booking.

The Process

• 1

  Analyzed user behavior data and funnel metrics to identify specific drop-off points

• 2

  Conducted user testing sessions to understand pain points and mental models

• 3

  Simplified filter system with smart defaults and one-tap popular options

• 4

  Redesigned pricing display with transparent breakdown and no hidden fees

• 5

  Reduced booking flow from 7 steps to 4 while maintaining functionality

• 6

  Implemented progress indicators and save-for-later functionality

• 7

  Created micro-interactions for feedback and confirmation moments